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Beta feedback survey

Gather feedback before you launch your product with this survey for beta users

Product feedbackProduct research

Last updated

20 Jul 2023

Reading time

4 min


Get started with this template today.

Early product feedback is vital for any new offering. 

It can help you prioritize what to build next, discover what customers dislike, and learn if your product is ready to launch. Understanding what beta users think isn’t easy, but this beta testing survey template can help.

Download this beta testing survey template to find out. The pre-built set of questions will help you understand exactly what beta testers think. The beta testing survey requires no setup, just create your account, and send out the link to get started.

With this survey, you'll learn:

  1. How satisfied users are with the product

  2. What they like most about the product

  3. Which part of the product they disliked

  4. If your latest prototype delivers value

Make it your own:

  • Tweak each question in the template or add your own

  • Change the color scheme

  • Remove Hotjar branding (with Scale and Business plans)

  • Pick between full screen, pop-up or external link Surveys

Always start with feedback

Airbnb famously struggled to grow its business when it first launched.

The service had a reasonable number of hosts and some customers were coming to the site, but growth wasn’t fast enough. To learn why, Airbnb surveyed some of their beta users. 

They discovered something they didn’t expect. The reason many first-time customers didn’t pick Airbnb was that the photos on the site were of poor quality. These pictures did an awful job of selling the apartments meaning users didn’t want to stay. Airbnb never considered this—they assumed it was down to pricing, UX design, or something like that. After encouraging hosts to take better pictures, bookings soared. 

Learning from your beta customers is vital if you want to grow your business. To help, we’ve put together this beta feedback survey template. 

One Hotjar customer, allplants, used a Hotjar survey to better understand their early customers. 

The vegan delivery service allplants was relatively new to market when they started using Hotjar, after launching in 2016. To help them better understand what their early users needed they asked a simple yes/no question: “Is there anything preventing you from trying allplants?”.

Allplants website with incoming feedback

This helped the folks at allplants understand what barriers were stopping people from converting. With our beta testing survey template, you can ask a straightforward yes/no question like this one to collect valuable feedback from your beta users. In this example, after choosing “Yes” visitors are given the option to add a short write-up and express any potential concerns they might have; on choosing “No,” they are presented with a follow-up question that asks them if they have been able to find what they were looking for.

To replicate what allplants learned, you can use this beta testing survey template. It comes packed with all the questions allplants use. What’s more, the template is fully customizable, meaning you can change the question order, add your own questions, and tweak the design.

3 questions you’ll be able to answer

How satisfied are my beta users?

It’s very common for beta testers to experience problems with your product. Capturing this feedback fast is important as it’ll help you iron out any potential problems before a full launch. That’s why this beta testing feedback survey askes users how satisfied they are with your product. It gives users a chance to share their frustrations. 

What do beta users like most? 

When you’re developing a new product, you might struggle to determine what your core USP is. What’s the thing that differentiates you from others? What would make a customer pick you over the competition? Asking beta-testers what they like most can help you better understand what your strengths are. Armed with this insight, you can tweak your marketing and your messaging to better position these strengths. 

Is the latest prototype an improvement? 

In the beta phase of product development, you’ll probably launch dozens of small enhancements quickly. You’ll want to know if each improvement is having a positive impact, or if a recent improvement actually made the user experience worse. With this beta survey, you’ll be able to compare feedback over time to see which of your recent improvements had the greatest impact. 

Set up the beta testing survey in seconds

Getting started with the beta testing survey is fast and easy. Start by clicking the ‘Get started with this template’ link at the top of the page. 

Once you’ve pressed that you’ll be asked to create an account and verify your email. 

After you’re verified, you’ll be taken straight to the survey template which will be ready for you to send out to customers to start collecting insights. 

However, you’ll also have the option to install the Hotjar tracking code on your site. This tracking code will allow you to host the survey live on your site rather than via an external URL. This might be useful if you want to show the beta testing survey to users on a certain page. It’ll also mean you’ll be able to access all four of the Hotjar features.

Don’t worry, installing the tracking code won’t slow your website down. And it doesn’t cost you anything (our free plans are free forever). So, to set up your full Hotjar account and install the tracking code, follow these steps.


Get started with this template today.