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Feature prioritization survey

Get feedback from your users about what to work on next

Product researchProduct feedback

Last updated

20 Jul 2023

Reading time

3 min


Get started with this template today.

Are you facing an endless list of feature requests and don’t know which one to build when? All product teams manage finite resources. That's why you need to focus on creating value for your users while meeting your company's core performance indicators. One effective tool to prioritize your product backlog is the feature prioritization survey.

This survey lets you get feedback from users to understand what matters most to them. It provides quantitative and qualitative data, so you can validate assumptions and avoid personal biases when making product decisions. 

Start gathering insights in seconds with our ready-to-launch feature prioritization survey template. If you want to add to or edit the expert-built questions, that's also possible. Check out below how to complete the setup process, and start prioritizing product features that are critical to keeping your users happy.

With this survey, you'll learn to:

  • Build product features that meet users’ needs

  • Separate the ‘need to haves’ and the ‘nice to haves’

  • Make confident feature decisions

  • Motivate your product team to prioritize brilliantly

Make it your own:

  • Tweak each question in the template or add your own

  • Change the color scheme

  • Remove Hotjar branding (Ask Business and Ask Scale plans only)

  • Pick from full screen, pop-up, or external link survey

  • Opt-in to on-site user targeting

  • Select how often users see the survey

  • Choose where to receive responses

Benefits of the feature prioritization survey

Whether you’re releasing a new feature or upgrading an existing one, use this survey to shed light on the opportunities (what users find important) and identify gaps (what they think is undeveloped). Incorporate feedback to inform your product strategy. 

This tool allows you to optimize your feature prioritization decisions to delight customers and attain business goals. You can also ensure you’re investing resources in the right features, earning stakeholder approval.

When to use it

Hotjar Surveys enable you to spot urgent issues and eliminate user pain points. Specifically, the feature prioritization survey works best when deployed during pre-testing of concepts or while evaluating your recently-released product, website, or app.

Get started with the feature prioritization survey

Creating a feature prioritization survey is fast and easy. To begin, click on the ‘Get started with this template’ link at the top of the page. 

If this is your first time using Hotjar:

Set up an account and verify your email address. It won't cost you anything (our free plans are free forever).

When you have an existing account:

After clicking the link and/or verifying your account, you will reach the pre-built template page. The template is ready to send out to customers, so you can start collecting insights instantly.

But if you want to show the feature prioritization survey to users on a page, ensure you install the Hotjar tracking code on your site. This will allow you to host the survey live on your website instead of sending users to an external URL. It’ll also give you access to all four Hotjar features.

Installing the tracking code won’t make your website slow. So go ahead and sign up for a complete Hotjar account. Then, follow these steps to install the tracking code correctly.


Get started with this template today.