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Product feedback survey

Get actionable feedback on your product so you know what to work on

Product feedbackProduct researchCustomer satisfaction & NPS®

Last updated

11 Jan 2024

Reading time

4 min


Get started with this template today.

Feedback is necessary for product builders.

It helps you determine if your features are working, if you’ve got any unforeseen bugs, and decide what to build next. But capturing reliable product feedback at scale can be hard. 

That’s where the product feedback survey template comes in. This pre-built set of questions will help you understand exactly what your audience thinks about your product. The product feedback survey requires no setup, just create your account and send out the link to get started.

With this survey, you'll learn:

  1. How positive or negative your users feel

  2. What’s needed to improve the product experience

  3. If your product is viewed as innovative

  4. If users could live without your product

Make it your own:

  • Tweak each question in the template or add your own

  • Change the color scheme

  • Remove Hotjar branding (with Scale and Business plans)

  • Pick between full screen, pop-up or external link Surveys

Get inspired with new product ideas 

Succesful products are constantly improving. Backed with ideas from users, these products continuously improve with user-led changes that enhance the user expereince while hitting business goals.

But capturing valuable user feedback at scale is never easy. That’s why Hubspot use Hotjar to collect feedback from users while they use the product. 

While building the Hubspot academy (a free online e-learning course), Eric, the growth product manager at Hubspot, used Hotjar’s product feedback survey in their app. 

“We put a Hotjar survey on the page and asked people what they needed”.


Because Hotjar lets you ask users what they need while they use the product, Eric ended up with better quality feedback than traditional surveys. 

“I was surprised to find that by the end of the first day, I was already getting some of the answers I’d been digging for.

The insights gathered from the Hotjar Survey gave us enough confidence to begin designing the new page template, which we then A/B tested to get to the final version.”

Ultimately, the insights gleaned from the product research survey generated a 10% uplift in new sign ups for the course. A pretty impressive result.

To replicate what Hubspot achieved, you can use this product feedback survey template. It comes packed with all the questions you need. What’s more, the template is fully customizable, meaning you can change the question order, add your questions, and tweak the design.

3 questions you’ll be able to answer

What’s needed to improve the product experience? 

Too often we focus on hitting business goals, rather than improving the user experience. With the product research survey you’ll learn the improvements you can make that enhance UX without sacrificing your business goals.

Is your product innovative enough?

Fierce competition is natural for most high-growth products. To keep customers happy you’ll have to make sure you’re developing at a pace that customers expect. But what pace is right? This product research survey template asks users directly if they think your product is innovating enough. This can give you a sense of how your product is perceived and help you measure how perception changes over time. 

Is your product good value for money? 

Your product’s perception is always affected by the amount it costs to use. To learn if your users are happy with the amount they’ve spent, you can use this product research survey template. It asks users how they’d rate the value from money from 1 (terrible value) to 5 (great value). This will help you figure out how your product is performing and if your pricing strategy is right.

Set up the product feedback survey in seconds

Getting started with the product feedback survey is fast and easy. Start by clicking the ‘Get started with this template’ link at the top of the page. 

Once you’ve pressed that you’ll be asked to create an account and verify your email. 

After you’re verified, you’ll be taken straight to the survey template which will be ready for you to send out to customers to start collecting insights. 

However, you’ll also have the option to install the Hotjar tracking code on your site. This tracking code will allow you to host the survey live on your site rather than via an external URL. This might be useful if you want to show the product feedback survey to users on a certain page. It’ll also mean you’ll be able to access all four of the Hotjar features.

Don’t worry, installing the tracking code won’t slow your website down. And it doesn’t cost you anything (our free plans are free forever). So, to set up your full Hotjar account and install the tracking code, follow these steps.


Get started with this template today.