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Product discovery survey

Dig deep into how customers use your product and find innovative ways to improve it

Product feedbackProduct research

Last updated

20 Jul 2023

Reading time

2 min


Get started with this template today.

Looking to build a product that users really cherish? Then you'll need to undertand, what they want and why. That's easier said then done. People's needs evolve—and your product has to keep up.

This survey template has all the questions you need to help discover what your users need. It will walk you through a series of questions to help identify who your users are, what they think about your product and what problems you need to see. You'll also learn about the other solutions in the market and how they help your audience. And with all that insight you'll be able to build a prodcut that really delivers value. The best part is that it only takes 5 minutes to set up!

With this survey, you'll:

  • Define who your users are

  • Build context around the user’s point of view

  • Explore their motivations for using your product, or their jobs to be done (JTBD)

  • Learn about their core issues and the solutions they need

Make it your own:

  • Tweak each question in the template or add your own

  • Change the color scheme

  • Remove Hotjar branding (with Scale and Business plans)

  • Pick between full screen, pop-up or external link Surveys

Set up the user testing survey in seconds

Getting started with the user recruitment survey is fast and easy. Start by clicking the ‘Get started with this template’ link at the top of the page. 

Once you’ve pressed that you’ll be asked to create an account and verify your email. 

After you’re verified, you’ll be taken straight to the survey template which will be ready for you to send out to customers to start collecting insights. 

However, you’ll also have the option to install the Hotjar tracking code on your site. This tracking code will allow you to host the survey live on your site rather than via an external URL. This might be useful if you want to show the user testing survey to users on a certain page. It’ll also mean you’ll be able to access all four of the Hotjar features.

Don’t worry, installing the tracking code won’t slow your website down. And it doesn’t cost you anything (our free plans are free forever). So, to set up your full Hotjar account and install the tracking code, follow these steps.


Get started with this template today.