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Recruit participants for user testing

Recruit suitable participants for your next user research project

Product researchProduct feedback

Last updated

11 Aug 2023

Reading time

3 min


Get started with this template today.

Usability testing is essential to guarantee a good user experience (UX). Let’s say you want to determine the most obvious issues your users face before developing your product or website further. In that case, you can recruit participants directly from your website for a user test.

Our new survey template makes sending potential participants to your prototype easier than ever. It starts with a Yes/No question to filter the users who are willing to participate. Next, it asks users to click on the URL to your prototype.

What’s more, we’ll send the survey to existing users who already interact with your brand—relevant candidates to test your prototype. Our prominent widget also makes your survey highly visible to site visitors, so you can be sure you’ll get the answers you need from the right people, fast.

With this survey, you'll:

  • Identify problems with your prototype early

  • Gather useful feedback on how to improve quickly

  • Monitor how users perform pre-determined tasks

  • Validate product ideas and increase confidence 

  • Get buy-in from stakeholders

Make it your own:

  • Tweak each question in the template or add your own

  • Change the color scheme

  • Remove Hotjar branding (Ask Business and Ask Scale plans only)

  • Pick from full screen, pop-up, or external link survey

  • Opt-in to on-site user targeting

  • Select how often users see the survey

  • Choose where to receive responses

Simplify the way you recruit for user testing

Preparation remains the key to successfully recruiting participants for a user test. It involves knowing your user testing goals and establishing the study’s methodology. Remember to be explicit about the conduct of the study and how you expect participants to carry out their part in it.

Don’t forget to explain how the data you will gather can help the research. And be sure you know how many participants you need to recruit to be representative of your target audience.

Launch your user testing survey in seconds

Creating a user testing survey is fast and easy. To begin, click on the ‘Get started with this template’ link at the top of the page. 

If this is your first time using Hotjar:

Set up an account and verify your email address. It won't cost you anything (our free plans are free forever).

When you have an existing account:

After clicking the link and/or verifying your account, you will reach the pre-built template page. The survey is ready to send out, so you can start collecting insights instantly.

If you want to customize the template, that's also possible! For instance, if you want to show the user testing survey to users on a certain page, you have the option to install the Hotjar tracking code on your site. This will allow you to host the survey live on your website instead of sending users to an external URL. It’ll also activate your view of all the user behavior insights available on Hotjar.

Don't worry; installing the tracking code won’t slow your pages down. So, go ahead and sign up for a full Hotjar account. Then install the tracking code by following these steps.


Get started with this template today.