With 181,127 sites using Hotjar, we already collect a tremendous amount of data. The move to a new architecture will result in Hotjar collecting even more events. When we first launched the Hotjar beta we designed Hotjar to be used on multiple sites at the same cost – as long as these were owned by the same organization.
The more data we collect on each site, the more difficult it is to justify a cost based on organizations only. For this reason, we’ve decided to change to site-based pricing. In the near future, you will set a plan for each site in your account – independent of their organization.
This change is planned for the 4th of September 2017 and you can read more about it here. All existing customers up to that date will not be impacted by this change and will remain with the current pricing model.