How heatmap analytics helps you
find out what people actually Created with Sketch. do
on your website

Understand what your users want, care about, and interact with
on your site by visually representing their clicks, taps, and scrolling behavior.
From startups to Fortune 500 - over 500,000 websites in 180+ countries use Hotjar’s behavior analytics tools

Click, Tap & Scroll

Heatmaps give you an aggregate of engagement across your website pages and can be split by clicks, taps, and scrolling behavior—allowing you to quickly see things like the average drop-off point on your blog posts or what your users expected to be clickable during checkout.

Visualize visitor behavior with Heatmap tracking and identify areas of weakness or opportunities in layout and content hierarchy by device type.


Team Alignment

Remove subjectivity and gut feeling from your team's work by leveraging Heatmap analytics to decide what improvements to prioritize next.

Convince stakeholders and clients and build a business case by visualizing visitor behavior with our Heatmap tool.


Private & Protected

Hotjar Heatmaps collect anonymized user behavior, allowing you to get an overview of your visitor behavior while protecting end-user privacy.

With on-page suppression activated, you can make sure no personally identifiable information is ever seen in your Heatmap reports.

Over 2.5 million heatmaps have been created

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Heatmap analytics FAQs

Hotjar heatmaps give you an aggregated visualization of user behavior so you can see how visitors have interacted with your pages over time—but not in real-time.

When visitors land on a page, Hotjar collects user behavior, then maps the elements visitors interact with to your master heatmap analytics report, which is sorted by heatmap type: scroll heatmap, click heatmap, and move heatmap.

Yes, and in fact, when you use heatmaps with Google Analytics you can easily connect the dots to uncover not only what your users are doing on your website, but how they do it.

Traditional website analytics tools like Google Analytics (GA) are great for collecting data around metrics that answer questions like how many? and how often?, but the information you collect can be hard to understand. Behavior analytics tools like heatmaps give you a visual representation of the same data to make it easier to understand and translate for your team.

If you’re seeing very few clicks on your heatmap, it could be an indication of a user experience (UX) issue.

For example, if you’ve recently done a website redesign, visitors could now be facing blockers, website bugs, or other usability issues they weren’t experiencing before—which is causing them to interact with the page differently.

To find out what’s really happening on your site, you could run an A/B test using behavior analytics and website feedback tools like session recordings, feedback widgets, and on-site surveys.

Note: there could also be a technical issue if heatmaps are being generated for your pages but no click data is being collected. See our Heatmap FAQs for more details.

Click heatmaps show you where visitors (in aggregate) click their mouse on a page—hot-spots (red) indicate more frequent clicks. Note: click heatmaps are also known as tap heatmaps when used on mobile, and hot-spots indicate more frequent taps on the screen.

Move heatmaps show you where visitors (in aggregate) move their mouse on a page—hot-spots (red) indicate more frequent mouse movement.

But to see individual visitors’ mouse movement in action, you might want to give session recordings a try. Session recordings—also known as session replays or user recordings—are renderings of real visitors’ actions as they browse your website. Recordings capture mouse movement, clicks, taps, and scrolling across multiple pages.

🔮 See a short clip of a recording of this page!