How heatmap analytics helps you find out what people actually do on your website
Understand what your users want, care about, and interact with on your site by visually representing their clicks, taps, and scrolling behavior.
From startups to Fortune 500 - over 900,000 websites in 180+ countries use Hotjar
Click, tap & scroll
Heatmaps give you an aggregate of engagement across your website pages and can be split by clicks, taps, and scrolling behavior—allowing you to quickly see things like the average drop-off point on your blog posts or what your users expected to be clickable during checkout.
Visualize visitor behavior with heatmap tracking and identify areas of weakness or opportunities in layout and content hierarchy by device type.
Remove subjectivity and gut feeling from your team's work by leveraging heatmap analytics to decide what improvements to prioritize next.
Convince stakeholders and clients and build a business case by visualizing visitor behavior with our heatmap tool.
Private & protected
Hotjar Heatmaps collect anonymized user behavior, allowing you to get an overview of your visitor behavior while protecting end-user privacy.
With on-page suppression activated, you can make sure no personally identifiable information is ever seen in your Heatmap reports.