Company-wide missions is something new we’re trying, and it’s really what ties together everything I’ve already covered.
Usually, as a company grows past a certain point, it’s inevitable that lines start forming between departments and the company starts to move slower.
Now that we’re at 75 people and moving towards 100, we’ve started to see early signs of this happening. So, to make sure that we can continue to be bold and move fast, we’ve introduced the concept of company-wide missions: bringing people from across different departments and different disciplines to work on a high-level initiative that is essential to Hotjar’s success.
One of our missions, for example, has to do with activating more people that sign up for Hotjar. We’ve called this our ‘activation mission’, with team members from product, engineering, customer support, and operations all working together toward one common objective. Our goal here is to let the team members own the work they are doing and set them up to succeed.