Last updated Jun 15 2020

CRO glossary

Our handy conversion rate optimization glossary translates industry jargon into simple terms to help you understand the definitions of the most popular concepts and metrics used by CRO professionals.

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Glossary

A/B testing
Behavioral targeting
Bounce rate
Call to action (CTA)
Click-through rate (CTR)
Eye-tracking
Form conversion
Micro-conversion
Multivariate testing (MVT)
Personalization
Sales funnel
Split testing
Statistical significance
Type 1 error
Unique selling proposition (USP)
Website readability