How ClickMechanic used Hotjar Polls to collect user feedback, make changes, and grow conversions

The main obstacle that prevented us from buying Hotjar at first was that they give so much away for free. However, the extra features, such as unlimited Sessions Recordings, make it worth taking the plunge—especially at such an affordable price.

Heatmaps showed us that very few users scroll down beyond our hero, so when redesigning our landing pages, we used this information to redesign only that section. This reduced our costs in terms of design and engineering overhead whilst delivering a 15% increase in our conversion rate.