How Gogoprint uses Hotjar to go beyond traditional analytics and understand user behavior

We wanted to decrease website drop-off rate. We needed to identify the cause, but we weren’t sure if Hotjar would give us the solution we needed.

Hotjar reveals what numbers don’t. Funnels helped me identify where in the customer journey people drop off. Recorded user sessions let me understand what people see when they arrive on our website—what they click and what they don’t click. Heatmaps helped me identify where they spend most of their time and assess if they should be spending time there or not.

We used Hotjar’s insights to narrow down the possible causes of drop-off. It enabled us to focus on and test a few real solutions instead of chasing hypothetical solutions based on guesswork.

Hotjar saves us more than hours. It saves us days—maybe weeks—of testing hypothetical solutions. It saves time for the deployment team, too, not just my marketing team.

I’m experience-obsessed. I want the customer journey to be a steady flow from start to finish. No bottlenecks. No interruptions. Hotjar is the perfect tool for experience-obsessed people like me.