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How product teams can get the most out of Hotjar’s Dashboards

Hotjar’s Dashboards take your quantitative data analysis to the next level. Find out how product teams can benefit from these additional insights about their customers.

Last updated

21 Nov 2023

Reading time

9 min


How product teams can get the most out of Hotjar's Dashboard

Product teams rely on quantitative and qualitative data to understand what the users require of the product. You need access to the numbers and the stories behind them to make meaningful changes accordingly—and you need it fast.

As any product team knows, a clunky, unintuitive discovery process does not make fast possible. And yet, some are stuck with exactly that: switching between multiple analytics tools frequently, collating insights manually, and sharing half-baked ideas inevitably with the rest of the team. 

When speedy decisions spell the difference between losing or retaining users, you want a tool that lightens the load instead of adding to it. Ease your workflow and enhance collaboration with one final switch to Hotjar's Dashboards.

It’s where you can have a visual view of your user behavior data in one place. With a few clicks on your personal product dashboard, you can deepen your insights, share with others what you’re seeing, and ensure team alignment on what to do next.

Access meaningful insights that inspire product teams

Take your product collaboration to the next level. Use Hotjar Dashboards to gain accurate findings, share your ideas with confidence, and get buy-in from all shareholders.

Hotjar’s product dashboards: why choose this collaborative hub

Siloed insights are a thing of the past. Find something worth scaling? Spot a problem and want to nip it in the bud? Get everyone—your product manager, researchers, designers, developers, testers, marketers, and more—on the same page through Dashboards.

Sure, all of you may be looking at the same thing. But many of you will interpret data differently. And that’s the beauty of collaboration: your team benefits from multiple perspectives. In the end, you come up with better results users will thank you for, whether it’s a minor tweak or a full website overhaul.

What’s more, a unifying tool like our product management dashboards bring this collaborative process together. Here are some reasons you should rely on Dashboards for your next brainstorming or launch:

Get inspired and discover opportunities

Despite fulfilling different roles, your entire team aims for one thing: to offer a unique and satisfying user experience (UX). For your customers, this means solving their problems and meeting their needs. Hotjar tools like Feedback, Heatmaps, and Recordings let you understand what exactly those problems and needs are.

Dashboards allow you to capture user-centric data, discover possibilities and issues, and introduce changes that truly move the needle. It inspires ideas that deliver user-led improvements, helping you achieve business goals at the same time. 

Make it a habit to check in on your product metrics dashboard. It’s a quick and easy way to spot opportunities you didn’t know existed and find solutions that resonate with users.

Reduce assumptions and increase confidence

Having an idea or explanation as to why something’s not working is a good starting point for further investigation. However, limited evidence is not enough to plot your next steps. 

Using your product metrics dashboards, you can increase your understanding and take action after performing the following:

  • Testing your hypothesis against real user experience

  • Deriving insights from reliable user feedback rather than assumptions 

  • Creating an accurate understanding of user behavior across the team

Dashboards allows you to take control of your data so you can draw conclusions and make predictions that speak to users’ needs with confidence.

Get buy-in and align with teammates

Have you ever heard of the saying, “it’s messy in the middle,” and do you agree? Sometimes, teams struggle to prioritize tasks since people can have various takes on how to achieve the same objective. 

With a simpler pipeline and fewer shared tools, stakeholders can find reliable insights fast. They can then use these findings to define the problems, opportunities, and business cases related to their product. For example, you can capture valuable user feedback and share it with the team.

Hotjar enables you to do all of the above, securing alignment and buy-in with the people who matter. Maintain user focus in the messy middle so you can build the right features with your product dashboards.

Discover issues and prioritize fixes 

Proactive teams want to get ahead of any issues after launching a new feature. But that’s not always possible given the gap between quantitative and qualitative data. It may take you some time to turn data into insights, delaying improvements in the user experience.

Hotjar Dashboards offers an intuitive way to access information about what is happening on your product, and why. Use this tool to understand when users drop off during their journey and learn the common issues that users face. In return, you quicken the time spent on spotting problems and take the right action accordingly.

One thing’s for sure: acquiring insights fast allows you to prioritize fixes that enhance the user experience.

Discover ideas that drive business growth

Find valuable user behavior data in one place. Then turn it into insights quickly and accurately to help your team brilliantly prioritize backlogs.

A unique way to analyze user behavior: the Dashboards difference

Not all data sources are created equal. Some lack qualitative data and depend on integrations with other tools like Hotjar to uncover user insights. Others may offer both types of data, but there remains a gap between them, preventing deeper user analysis.

Hotjar's clear advantage as a complete platform is that it puts all important user metrics in one place, so you don't need to worry about integrations or wide gaps between quantitative and qualitative data.

Just open the Dashboards to find information about key sessions and user behavior (derived from Hotjar features like Recordings, Heatmaps, and Feedback). Presenting data in charts and graphs, your product dashboards let you spot issues and opportunities fast. It also allows you to deepen and share your insights with stakeholders easily and effectively.

Enhance your team collaboration and elevate the user experience, thanks to the unique qualities of your product management dashboard in Hotjar:

Integration independent

The data found across the Hotjar suite is available to you in Dashboards, meaning you won't have to worry about integrations during setup. Access the following metrics in one place—total sessions, average session duration, average pages/session, bounce rate, top pages, average user sentiment (or average Feedback score), rage clicks & u-turns, new vs returning, devices/ browsers/ operating systems, and top countries.

Scalable solution

Eliminate the need to switch between different tools when checking quantitative and qualitative data. Using multiple analytics sources does not only slow your team down. It also creates data gaps and prevents access to more accurate insights. With Hotjar, you can find the information that matters to your team and turn it into actionable insights fast.

Holistic insights

Converging evidence of end users' product experience is necessary to glean insights. And these are no ordinary insights—they're actionable. You can test them in practice and improve user engagement, creating value that drives business growth. Further, use this rich understanding of how customers behave to forecast their future behavior and inspire new product discovery at the same time.

Free on all plans

Dashboards are available to product teams subscribed to the Basic, Plus, Business, and Scale plans. Having a Hotjar account means you can immediately start viewing your product or website's aggregate user data—no additional coding or integration required. 

How product teams use Dashboards

If you see a user rage clicking, you’d want to know if several users are experiencing the same and if the behavior is representative of a bigger trend. However, you have limited time and a looming backlog, so you don't want to sit through 50 more recordings to validate your assumptions.

This is where your project management dashboard comes to the rescue: it brings together your most essential metrics, providing you with an overview of the product experience (PX).

Here are five scenarios to illustrate how your team can make the most out of this feature.

Scenario 1

Going back to the example of user rage clicking on a button, a product team discovers this action by watching a recording on Hotjar. They want to understand if this was a one-time issue or a more widespread event affecting more users. On their dashboard, they check the rage click widget and look at the timeline of the rage clicks to find out. If they see a trend, they can also determine how it has evolved.

Scenario 2

A product team in a Software as a Service (SaaS) company launches a brand-new product. The product manager wants to compare converting users with non-converting ones. They take advantage of the filtering option on the dashboard, zooming in on users who don't convert to see if they are:

  • Using a different device or specific browser that the product does not support

  • Having a higher count of rage clicks or U-turns. In this case, the team can watch relevant recordings to understand where users are feeling confused or frustrated.

  • Reacting negatively, prompting the team to look into the relevant user feedback and uncover the reasons behind their sentiment

  • Leaving negative feedback. As such, the product manager can watch the recording to pinpoint where the users are experiencing problems, and why.

Scenario 3

After introducing an entire website design revamp, a product team proactively monitors any unexpected problems. They look into the average session time, bounce rate, rage clicks, U-turns, and device and browser types to see whether the new design brought about a better UX.

Scenario 4

Teams also tap into their product dashboard to pulse check how people use their product and whether the work they've done leads to any positive trend. One way to do this is to compare the product's top pages, noting whether user sentiment has improved or frustration and confusion signals like rage clicks and U-turns have declined. They can also apply this analysis across segments using the filter, allowing for a richer insight into the users that matter the most to them.

Scenario 5

For the last scenario, a product team goes to Hotjar Dashboards to gather information about user conversion. They view the top exit pages and analyze the heatmaps, recordings, and feedback for those pages to determine where users are leaving the site and why they're leaving. To deepen their analysis, they can filter the data by users who did not convert and see how they compare with those who did.

Analysis to insights, insights to action

When it comes to meeting user needs and improving their experience, product teams must bring quantitative and qualitative data together, turn it into meaningful insights, and make decisions that move the needle. Don’t let traditional analytics or a clunky process slow you down. 

Hotjar Dashboards makes all of the above possible. The aggregate, visual view enables you to spot problems and discover opportunities quickly. Because you can find everything you need for analysis in one place, you can maximize your team’s resources. You can also get the entire product team on the same page—from product research and monitoring to improvement and scaling, collaboration has never been easier. 

All these advantages translate to benefits for your users and growth for your business.

Say goodbye to switching between multiple tools or platforms. And welcome the all-in-one tool that makes insight-gathering fast, accurate, and simple.