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Opt-in frameworks ⚡

Marketing, ecommerce, and web performance tips

Opt in secrets from my swipe file - Lianna Patch

Conversion copywriter Lianna Patch shares a few examples from her swipe file to showcase how to write and create better opt-ins. What Lianna covers:

  • The EEEE system for good opt-ins: Enticing, Empathetic, Eye-Catching, and Email-segmenting

  • The SSSS system of bad opt-ins: Same, Selfish, Stock-y, and Single-segmenting

  • A live teardown of good and bad opt-ins

  • A list of different opt-in types you can consider for your customers