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Mixpanel glossary: everything you need to know to build better products

Building better products for your users is all about tracking and optimizing your digital strategy—setting up metrics, measuring your key performance indicators (KPIs), and making data-driven decisions. But things get complicated as you dive deeper into these insights and start to act on them.  

That’s where Mixpanel comes in, offering simple workflows that enable you to effortlessly build powerful funnels, gain valuable insights into your top user flows, and create custom cohorts in just a few clicks. You won't need to waste hours writing SQL or wait for someone else to do it.

Last updated

16 Jun 2023

Reading time

1 min


Mixpanel is an advanced analytics tool that tracks how people interact and engage with your product, app, or website, so you can improve the user experience (UX) and maximize conversions.

But you need to know exactly what this service offers and learn how to use its different features to make those changes that enhance UX and boost your performance.

Combine Mixpanel with Hotjar to see what’s happening behind the numbers

Use the Hotjar-Mixpanel integration to give your data meaning and get a more detailed understanding of user behavior to help you increase conversions.

4 major Mixpanel features explained

Mixpanel’s event-based data model empowers teams to interact with their user data, enabling effortless exploration and collaboration, so they can set ambitious yet realistic growth goals and successfully achieve them. 

This glossary explains four major features everyone using Mixpanel—whether you’re a product manager, developer, or do-it-yourself business owner—needs to know: 

Bookmark this glossary if:

  • You want to build better products faster

  • You’re looking for ways to increase conversions on web and mobile applications

  • You need to improve your user engagement to retain more users

  • You feel overwhelmed by the variety of KPIs and need to decide which metrics to track