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Customer satisfaction (CSAT) survey

Determine short-term satisfaction levels at key moments in the customer journey

Customer satisfaction & NPS®
Product research
Product feedback

Last updated

12 Oct 2022
#Use Hotjar's CSAT Survey to evaluate satisfaction levels at key moments in your user's journey.

Get started with this template today.

Customer satisfaction (CSAT) surveys contain  a set of questions designed to understand how satisfied users are with your products or services, brand, and customer support. The questionnaire enables your team to make product changes that resonate with customers and optimize the user experience (UX).

A CSAT survey provides valuable insights when you want to measure short-term satisfaction levels. You can place the survey strategically at key moments in the customer journey, so you can peek into users' micro-experiences.

This quick survey often contains a simple question with a binary response (e.g., yes/no, 😊/☹️) or a 5- or 7- point scale (e.g., 1 - Strongly disagree, 5 - Strongly agree). 

When you ask respondents to pick from two options, scores tend to be high (98%+). So a spike in negative scores can alert you to problems that need urgent attention.

With this survey, you'll learn:

  • Whether your product/service satisfies users' needs

  • If your product did what you wanted it to do

  • Whether your customer service requires more work

  • If there are issues that need immediate attention

Make it your own:

  • Tweak each question in the template or add your own

  • Change the color scheme

  • Remove Hotjar branding (Ask Business and Ask Scale plans only)

  • Pick from full screen, pop-up, or external link survey

  • Opt-in to on-site user targeting

  • Select how often users see the survey

  • Choose where to receive responses

Set up the customer satisfaction survey in seconds

Creating a customer satisfaction survey is fast and easy. To begin, click on the ‘Get started with this template’ link below. 

If this is your first time using Hotjar:

Set up an account and verify your email address. It won't cost you anything (our free plans are free forever).

When you have an existing account:

After clicking the link and/or verifying your account, you will reach the pre-built template page. The CSAT survey is ready for you to send out to customers, so you can start collecting insights instantly.

If you want to customize the template, that's also possible! For instance, if you want to show the customer satisfaction survey to users on a certain page, you have the option to install the Hotjar tracking code on your site. This will allow you to host the survey live on your website instead of sending users to an external URL. It’ll also activate your view of all the user behavior insights available on Hotjar.

Don't worry; installing the tracking code won’t delay page loads. So, go ahead and sign up for a full Hotjar account. Then install the tracking code by following these steps.


Get started with this template today.