My name is Michael Redbord, and I helped build HubSpot's support and service teams, working with customers for over eight years. Today, I’m the General Manager of HubSpot's newest product line, Service Hub, which helps our customers grow through exceptional service.
At HubSpot, we use feedback to understand our customers and what the market demands. This approach has driven dramatic changes over the years—taking us from a small marketing app to the more complete front-office software suite we are today.
Today, I’m sharing the most important things I’ve learned about customer satisfaction surveys, so you can take some of my learnings and use them to adopt a practice of customer feedback at your business and grow better by mastering your market. I cover: