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The Hotjar Question Bank (+70 examples)

Learn more about your prospects and customers with over 70 different questions

Market researchChurn & abandonmentCustomer satisfaction & NPS®Lead collectionProduct feedbackProduct research

Last updated

28 Mar 2023

Reading time

2 min


Get started with this template today.

The Hotjar Question Bank is a pre-built template of over 70 ready-to-use questions for quick-fire research to learn more about your prospects and customers.

Learning about your users starts with asking the right questions. Asking the wrong questions can lead to bias results and wasted time. But when you get it right, you'll gather actionable results that can improve your product and supercharge your strategy.

We've put together a mamoth pre-built template of questions to help you get started with the right questions.

With this survey, you'll access:

  • 9 basic demographic survey questions

  • 20+ effective customer questions

  • 30+ product survey questions

  • 20 effetive questions for publishers and bloggers

Make it your own:

  • Tweak each question in the template or add your own

  • Change the color scheme

  • Remove Hotjar branding (with Scale and Business plans)

  • Pick between full screen, pop-up or external link Surveys

Start your research right

The Hotjar Question Bank, we hope, will help you collect better insights from your users and prospects. With this free-to-download template you'll be able to build a survey that collects effective results fast.

In the template, you'll find questions that will help you understand how to improve your site, what's missing in your product, and whether customers would recommend you to others.

So, go ahead and download the template. Once you've set it up, you'll be able to pick the questions that work for your customers and remove all the ones that don't.

Set up the customer feedback survey in seconds

Getting started with the customer feedback survey is fast and easy. Start by clicking the ‘Get started with this template’ link at the top of the page. 

On that page, you’ll be asked to create an account and verify your email. 

After you’ve verified your email, you’ll be taken straight to the survey template which will be ready for you to send out to customers to start collecting insights. 

However, you’ll also have the option to install the Hotjar tracking code on your site. This tracking code will allow you to host the survey live on your site rather than via an external URL. This might be useful if you want to show the customer feedback survey to users on a certain page. It’ll also mean you’ll be able to access all four of the Hotjar features.

Don’t worry, installing the tracking code won’t slow your website down. And it doesn’t cost you anything (our free plans are free forever). So, to set up your full Hotjar account and install the tracking code, follow these steps.


Get started with this template today.