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Pricing plans feedback survey

Forget the guesswork and gather real buyers’ thoughts on your pricing plans

Market researchProduct researchProduct feedback

Last updated

20 Jul 2023

Reading time

5 min


Get started with this template today.

Deciding what price to pick can often feel like a shot in the dark.

Balancing internal opinions with profit margin analysis is, at times, overwhelming. All too often the most important voice gets ignored—the customers'. With this pricing plan survey template, you'll learn what customers really think about your price, if they have any issues and how your price could be improved.

With this survey, you'll learn:

  1. If buyers have the information they need

  2. How your pricing plans could be improved

  3. Any issues buyers have with your price

  4. If your copy and messaging resonates

Make it your own:

  • Tweak each question in the template or add your own

  • Change the color scheme

  • Remove Hotjar branding (with Scale and Business plans)

  • Pick between full screen, pop-up or external link Surveys

The quickest and most effective way to increase your profit and revenue is to get your pricing right. 

Get it right and profit will grow fast. Get it wrong and profit can shrink just as quick. 

However, many businesses shy away from initiatives to improve prices out of fear that they might alienate or lose customers. Simply put, we stick with the status quo and only alter our price if we really have to. Yet, getting the price right is one of the most important decisions a business can make.

Download this free pricing survey template to find out if your price is right. The pre-built set of questions will help you understand how your pricing could be improved. The pricing survey requires no setup, just create your account, and send out the link to get started.

Tweak your price & grow your business

An ineffective pricing strategy may mean that you’re leaving money on the table. But how do you know if your price is right or wrong? Well, one of the simplest ways to find out is to start speaking to customers at the point of sale. 

Our pricing feedback survey template asks potential customers what they think of your pricing plan—helping you make changes that could grow your business.

CalcWorkshop is an online e-learning platform for math students. They help thousands of students better understand math via an online portal. To get access to the portal you have to pay a monthly subscription fee.

Now, figuring out how much to charge for this service isn’t easy. At one end of the scale is school, which is free. At the other end is university fees, which can be thousands of dollars a month. What’s the right price for CalcWorkshop to pick? 

Rather than guess, the folks at CalcWorkshop decided to ask customers.

On their pricing plans page, CalcWorkshop asks a variation on a question you’ll find in our pricing survey template: “Is anything stopping you from joining CalcWorkshop today?”.

This helps CalcWorkshop quickly learn if their pricing strategy is easy to understand or if there’s something missing. 

If you have a SaaS or subscription website, you could use this question on your pricing page to understand last-minute objections to signing up for a paid plan. In the context of a pricing page, an alternative formula could be “Is pricing clear?” (yes/no), with a follow-up question that asks “What’s confusing you about pricing?”.

To replicate what  CalcWorkshop learned, you can use this pricing feedback survey template. It comes packed with all the questions you need to understand your pricing strategy. What’s more, the template is fully customizable, meaning you can change the question order, add your own questions, and tweak the design.

4 questions you’ll be able to answer

Do buyers have the information they need? 

One of the biggest barriers e-commerce sites face is attempting to offer buyers the right amount of information. Too much information and you’ll put off buyers. Too little and they’ll struggle to understand your offering. Finding that sweet spot is a constant struggle—but asking customers can help. Thats’ why this pricing feedback template asks whether or not buyers have the information they need, helping you improve your pricing. 

How can I improve my pricing?

Most businesses shy away from asking customers about pricing. They assume customers don’t know about the market, and instead, businesses choose to go with their gut instinct. But customers often know more about the market than you might expect. After all, many buyers have already spent time diligently researching competitors and learning what others offer. Asking customers how your pricing plans can be improved could reveal tactics you may have missed. 

What issues do buyers have with my price?

It’s common to get the feedback “your price is too expensive.” Everybody wants a cheaper deal after all. But this pricing feedback survey template helps you capture more actionable feedback. You’ll learn if there are any specific issues with your plans. Perhaps the plan doesn’t contain the features a customer needs, or maybe your money-back guarantee isn’t as generous as competitors’. 

Does the messaging resonate? 

Pricing is all about perception. We know buyers are more likely to spend more if they’ve been anchored by a higher price. That’s why waiters at a restaurant will offer an expensive special before showing you the menu. This anchors your expectation and nudges you towards spending more. But what perception does your pricing page leave? To find out, ask customers if your copy and messaging really resonates with this pricing survey template.

Set up the pricing survey in seconds

Getting started with the pricing survey is fast and easy. Start by clicking the ‘Get started with this template’ link at the top of the page. 

Once you’ve pressed that you’ll be asked to create an account and verify your email. 

After you’re verified, you’ll be taken straight to the survey template which will be ready for you to send out to customers to start collecting insights. 

However, you’ll also have the option to install the Hotjar tracking code on your site. This tracking code will allow you to host the survey live on your site rather than via an external URL. This might be useful if you want to show the pricing survey to users on a certain page. It’ll also mean you’ll be able to access all four of the Hotjar features.

Don’t worry, installing the tracking code won’t slow your website down. And it doesn’t cost you anything (our free plans are free forever). So, to set up your full Hotjar account and install the tracking code, follow these steps.


Get started with this template today.