A lot of people use Hotjar for heatmaps and recordings - and that’s all they use it for. Those are our two most popular features hands down.
But Hotjar wasn't built to be a tool used in isolation: it was built to be a total user behavior solution. If all you're doing is setting up a heatmap or recording on your page(s) without a user feedback mechanism, you’re missing out.
For instance, you could set up a heatmap on your blog page to see where people are moving and scrolling or a recording to watch them do it. But if you stop there, you’re not going to understand why you’re seeing what you're seeing.
To fully grasp why people are behaving the way they are, you need to ask them. And most of the time, they’ll tell you.
This is where user feedback surveys come in handy.
By setting up surveys along with your heatmaps and recordings, you’ll be way ahead of your competitors who aren't doing it. Look at this recording from our blog page: