Lean UX: definition, process, and a detailed case study

“We use the idea bank to capture all ideas, wherever they come from. Even if we think they're terrible ideas, we still write them down, and that serves two purposes. One, we want the person who made the suggestion to know that it's been captured and it's up for consideration. Two, we do this because what might not be a great idea now, for whatever reason, might become a great idea in the future.”

“To get a balance there, we have two different versions of the same meeting. One is weekly, where we go through the stuff we're working on, making sure that it's progressing. And then there’s a separate meeting where we generate ideas and talk about what we want to do next.”

“The core lesson is that we need to measure behavior change that demonstrates real value to the user.”

“If you ever want to try to get a Starbucks voucher for a free cup of coffee, just hang out at the Starbucks near the Doodle office in Zurich. You never know!”