🔥 Pro tip #1: time your ask. If you ask customers for feedback before they’ve had a chance to get to know you or use your product, the information will be too general. Give customers enough time to know your brand and your product or service before asking them to provide a testimonial.
How long you wait will vary, depending on the industry. If you’re selling a product online, such as a set of headphones, you can probably ask customers for feedback a week after delivery. If you’re a membership site, you’ll probably want to wait at least a month.
🔥 Pro tip #2: ask for feedback first. If a customer has a bad experience with your product, even if it eventually helped them, they may find it difficult to focus on the positive outcome. Ask for feedback before asking for a testimonial. Give customers a chance to complain, and give the company a chance to make things right. When you come back later and ask for a testimonial, you’re more likely to get a good one.