While both Hotjar and Lucky Orange have heatmap and recording tools, the key differences are the way user data is collected, and our companies’ data retention policies:
1) Hotjar samples data from anonymized users and retains it for you to refer back to for 365 days. This is perfect for keeping an eye on overall trends or common pain points over a period of time.
Lucky Orange collects all data from all users all of the time, with 30-day data retention. While this is less than ideal for spotting long-term patterns and trends, it’s helpful from a support standpoint and for identifying individual user issues so you can provide real-time support.
2) Hotjar’s tools create snapshots of specific pages or experiments you want to see, and you decide what data to collect based on what's most relevant to you. Hotjar’s data allocation is spread out across each day and month, so if you have a traffic spike, your data allowance won't be used up all at once. Hotjar’s model of sampling data when there's a spike is a big part of what allows us to offer plans at such affordable prices (not to mention our ‘free forever’ plan!).
Lucky Orange is continually tracking all user data and supports features like ‘Keep me tracking’, which will automatically upgrade your plan so if you reach pageview limits before the month ends, you won’t lose any insights (but you will need to up your spend).
3) With Hotjar, you can view heatmaps and watch replays of anonymized users browsing your site across multiple pages, but not in real time. Hotjar’s tools offer a reconstruction of the event, and user names and IP addresses are suppressed by default.
With Lucky Orange, you can view live screen recordings, meaning you get to watch users browse your site in real-time—another feature that’s well-suited for providing individualized support. Lucky Orange customers have the option to anonymize users, but users are identified by their IP address by default.