If you succeed in this your Sneezers will become your product evangelists who persuade others to use your product when nobody knows it even exists. This is one of the most critical aspects of succeeding with your go to market strategy.
This is how we discovered Intercom.io several years ago.
Our Director of Engineering, Marc von Brockdorff is an early adopter. He uses and tests everything. So, when Intercom was still in their early stages, it was Marc that used it, tested it, fell in love with it and then convinced the Hotjar team to add it to our stack (and we're glad he did).
You need to find people like Marc to help you generate buzz and get the word out. It's early adopters like him who can collectively make or break your business early on. Because when you’re launching your MVP - this is the only PR (public relations) you should care about.
It’s not about spending money on a magazine or paying a website to do an article about you. It's far more important to take care of your early adopters who are going to tweet about you, or write a blog post about your product and share it with their audience.
Forget about chasing Techcrunch.
Instead, build your MVP, ship it fast, and participate in the communities where your target market spends time. Focus on the first 10, 20, or 50 Sneezers that will actually help get the word out, and make iterative changes.
If your MVP is different, creates value, and is being launched at the right time, then trust me…
...you’ll be off to a great start.