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Introducing Hotjar AI

The AI-powered research assistant that helps you find the insights you need.

Last updated

1 Jun 2023

Reading time

4 min


Before we get to all the exciting AI stuff, we should mention that we’ve recently added groan- and eye roll-detection to our existing rage click and u-turn features, making it easier than ever to identify when a user has heard it all before and simply isn’t buying it…

Okay, that’s not a real feature—we promise! But we’re still pretty sure we detected some eye-rolling at the prospect of yet another software company jumping on the artificial intelligence (AI) bandwagon.

Don’t worry, we’re not here to generate even more hype about AI. We want to show you the first AI-powered features we’re adding to Hotjar, and talk about the opportunities we’re exploring to solve real user problems with our new AI assistant, Hotjar AI.

AI-generated TL;DR

Given our topic, it seemed appropriate to ask an AI assistant to summarize the rest of this post into four short bullet points. This is its unedited summary:

Say 'hi' to Hotjar AI

We’ve already begun adding AI-powered features to Hotjar, with the initial focus on our Surveys tool.

Let’s take a look at the first tasks Hotjar AI can help you with:

Create surveys in a click

Hotjar Surveys is a great tool for gathering feedback from your users, but the insights you get are only as good as the questions you ask. 

With the new survey generator, you can simply tell Hotjar AI what your research goal is—say, 'measure user satisfaction', for example. It will create the survey for you and ensure you’re asking the right questions to get the actionable insights you need.

#Survey generator is live and available to try for free
Survey generator is live and available to try for free

The AI-powered Hotjar survey generator is live and available to try for free

Instantly summarize survey findings

User insights collected in open-ended survey responses can be incredibly valuable, but it can also be extremely time-consuming to analyze them all and extract actionable insights. 

With automated summary reports, Hotjar AI will analyze your open-ended survey responses and provide you with a summary of the findings, quotes to support those findings, and actionable recommendations for next steps.

#Coming soon: automated survey summary reports
Coming soon: automated survey summary reports

The BETA version of automated summary reports is now available in our free Basic plan.

The AI opportunity

While we’re very excited about the value these first applications of Hotjar AI will bring to our users, we know that we’re only scratching the surface.

We’re building Hotjar to inspire change through empathy. But it’s difficult to develop genuine empathy with your users if you feel like you’re adrift in a sea of data, and lacking the time and resources to turn that data into genuine insight. That’s exactly where Hotjar AI comes in.

Your AI-powered research assistant

A few years ago, you might have been forgiven for thinking that AI was just another tech fad. But recent advances have unlocked a huge number of practical applications.

AI assistants have developed the ability to:

  • Refer to specific domain expertise, as well as general knowledge

  • Follow complex instructions and solve difficult problems

  • Create, collaborate, and iterate on writing tasks

  • Accept images as inputs and generate analyses

  • Handle large volumes of text

Recent advancements in AI have transformed marketing, product management, and user research, enabling businesses to analyze extensive data and understand consumer behavior. This has unlocked new possibilities and made it essential to leverage AI's power for customer-centric innovation.

Mohannad Ali
CEO, Hotjar

In the Hotjar context, we like to think of Hotjar AI as a 'research assistant', here to help our users find the insights they need. The kicker is that this particular research assistant is immensely intelligent, and works around the clock at lightning speed. ⚡

Now, imagine giving that super research assistant access to Hotjar’s already-powerful user research tools—Heatmaps, Recordings, Funnels, Trends, Surveys, Feedback, and Interviews—with the ability to create, analyze, summarize, and make recommendations.

You can see why we’re just a little excited to bring AI to Hotjar.

We're only scratching the surface of what is possible with Hotjar AI. 

We want Hotjar AI to be your assistant, helping you become a champion in your job. With Hotjar AI doing all the heavy lifting, you'll save precious time that you can spend on the people who matter the most: your customers.

Mohannad Ali
CEO, Hotjar

What’s next for Hotjar AI?

You’ll start to see Hotjar AI popping up to offer its help in more places across our platform in the near future. From speaking with our users, we identified some quick wins for AI in Surveys, but we’re already working on introducing it in other areas. 

Our team will continue to evaluate potential AI-powered features based on what adds the most value to the largest number of our users, and aim to get those features into your hands as quickly as possible.

If you’d like to learn more about the emergence of AI, as well as our plans for Hotjar AI, we’ll be hosting a free webinar with Hotjar CEO, Mohannad Ali, on Thursday, June 15th, at 4pm CET / 10am EST.

In the meantime, why not give the Hotjar AI-powered survey generator a spin?

The AI-powered Hotjar survey generator is live and available to try for free