You can collect insightful customer feedback using tools like surveys and general feedback forms. But to get the most actionable feedback—with the full context of where and when an issue occurred, and how it affected the user and product experience—your best bet is to use a website feedback widget.
Website feedback widgets give your customers the opportunity to rate their experience and provide specific information about issues or blockers they encounter in your product, giving you a broader voice of the customer picture of your website.
Hotjar's Incoming Feedback widget lets users and customers provide instant feedback when they run into an issue—or provide kudos when they come across an aspect of your product they really like.
Customers can attach a screenshot of the page element they loved or hated, so you know exactly which features of your product are working well or need to be improved. The widget tracks feedback over time, too, so you can measure progress and spot trends.
The Incoming Feedback widget captures user’s in-the-moment product experience, giving you insight into how your website—or at least the experience they just had in it—makes them feel. This can be an indicator of how the issues they run into impact their overall perspective of your product: find out if they’re really frustrated with a particular feature, or learn how much a new element of your product delights them.