What is it? Hotjar (hi!) is behavior analytics for any business selling online. Feedback and user behavior tools like on-site surveys, heatmaps, and session recordings help you understand how users are really experiencing your site so you can identify opportunities to improve UX and increase conversions.
What session replay features does it have? Hotjar’s Session Recordings let you understand user behavior by capturing the visitor’s journey on your site—showing you how they click, move, and navigate across multiple pages. Replays include keystroke recordings (with private details omitted*), so you can see what users are trying to do.
Recordings include adjustable replay speeds and a variety of User Attributes and advanced segmenting options, so you can focus on understanding UX in your most impactful customer segments. Filter your session recordings by device type, exit page, amount spent, and more—or skip straight to sessions that include rage clicks and u-turns.
With Hotjar’s powerful segmentation, you can build out a list of relevant session recordings that mirror your marketing campaign attributes or product research criteria.
Hotjar integrates with Google Optimize, making it easy to create testing programs and analyze page variants.
How can I use it? Sign up, add the Hotjar code to your site, and that’s it!—you’re ready to get started with Session Recordings. Hotjar is free for up to 300 session recordings, including 365-day data storage.
*We take privacy very seriously: learn more about Hotjar’s approach to privacy.