Turn site visitors into sales and signups
Hotjar’s user insights show you how people really experience your site—so you can drive your bounce rate right down, and watch your conversion rate rocket up.
Turn site visitors into sales and signups
Hotjar’s user insights show you how people really experience your site—so you can drive your bounce rate right down, and watch your conversion rate rocket up.
Trusted by 1,148,546 websites in 180+ countries
How Hotjar helps you convert more
Get an overview of where people click, tap, scroll, and move. Spot misplaced CTAs and confusing content.
“Three times more sign-ups with just a simple tweak. But you have to know what to improve.”
- Mike Sadowski, CEO at Brand24
Hotjar helped social listening platform Brand24 improve their bounce rate—and almost triple conversions—in under 12 hours.
Why Hotjar?
Quick & easy installation
GDPR- & CCPA-ready
Share, comment, & integrate with Slack
Qualitative & quantitative data
Integrates with Google Analytics to tell the full picture
No. 1 heatmaps & session replay tool
Boost your site conversions with Hotjar
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Learn / Guides
Convert more
Step-by-step guides and digestible info to help you boost conversions.
Conversion rate optimization (CRO): the user-centric approach
Forget about best practices and quick hacks: to increase website conversion rate, your best move is to understand your visitors, users, and customers, and give them what they need.
In this guide, we dispel a few myths about conversion optimization, talk to 20+ conversion experts, and give you a free, downloadable 3-step CRO plan to help you gather the data you need to improve your conversion rates over and over again.
A 3-step CRO plan to improve your conversion rate
If you were playing a game of chess, your ultimate goal (aka your conversion) would be to checkmate your opponent; but before you got there, you’d need to evaluate the whole board carefully, and repeatedly.
It’s the same with your website: before making any sort of move, you need to look at the big picture—and this is how it works.