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Dark patterns ⚡
Best practices: marketers and product or website owners
Why dark patterns are bad for business - Paul Boag
UX and Service Design consultant Paul Boag explains the long-lasting and damaging effect dark patterns can have on a brand's reputation.
What Paul covers:
A definition of dark patterns
Practical insight into a customer's perception of being manipulated
Why dark patterns work—and 3 reasons they should be avoided anyway
