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Dark patterns ⚡

Best practices: marketers and product or website owners

Why dark patterns are bad for business - Paul Boag

UX and Service Design consultant Paul Boag explains the long-lasting and damaging effect dark patterns can have on a brand's reputation.

What Paul covers:

  • A definition of dark patterns

  • Practical insight into a customer's perception of being manipulated

  • Why dark patterns work—and 3 reasons they should be avoided anyway