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Lesson learned looking at more than one metric to inform your designs - Stephanie Lawrence

UX designer Stephanie Lawrence explains how to look at relevant metrics to inform UX design work—and how optimizing page elements in isolation, without understanding the larger picture, can be counterproductive and actually result in fewer sales. What Stephanie covers:

  • Why it's important to understand the larger context of a customer's actions

  • A practical example of when optimizing in isolation could have been counterproductive