PRODUCT / HEATMAPS
Visualize user behavior
Heatmaps visually represent where users click, move, and scroll on your site. Try today!
See what elements users are drawn towards, and the parts they completely miss.
The world's largest sites created over 7.5 million heatmaps with Hotjar
Three other tools available on every Hotjar plan
Heatmaps are powerful alone, but even better when used alongside these tools.
See what your users see
Get live playbacks of users on your site. Improve your site on-the-fly by watching full recordings of each visit. You can see things like clicks, mouse movements, u-turns, and rage clicks.
Discover how users feel
A real-time suggestion box on your site where users express frustration or delight about individual parts of a page. Get direct feedback in-the-wild across your site or product.
Hear from your users
Create and use targeted surveys to get a better understanding of your users. Send surveys to users in the moment (not weeks later) to validate your ideas in real time.
Here's how others use Heatmaps
“Hotjar’s Heatmaps revealed where users click during the signup process. This revealed a few issues that, when resolved, boosted our conversions”
“Heatmaps helped me identify where users spend most of their time and assess if they should be spending time there or not.”
“Heatmaps showed us that very few users scroll down beyond our hero, so when redesigning our landing pages, we used this information to redesign only that section.”
“Using Hotjar’s Heatmap's we revealed a simple mistake we were making.”
“Heatmaps makes insights visual and easier to understand - and it’s less time-consuming to analyze and get some quick wins.”
“We didn’t really know what people were doing on our site or how they were using our product. Hotjar helped us understand our customer better.”
The complete guide to heatmaps
A complete guide to website heatmaps with chapters about creating and analyzing heatmaps, case studies, practical examples, and FAQs.