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Visualize user behavior

Heatmaps visually represent where users click, move, and scroll on your site. Try today!

See what elements users are drawn towards, and the parts they completely miss.

The world's largest sites created over 7.5 million heatmaps with Hotjar - David C. test

Get started with Heatmaps

The world's most popular heatmap feature. Trusted by over 1,148,546 websites across 180+ countries.

No credit card required

Store heatmaps for 365 days

Unlimited heatmaps on all plans

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GDPR- & CCPA-ready

Three other tools available on every Hotjar plan

Heatmaps are powerful alone, but even better when used alongside these tools.

Here's how others use Heatmaps

“Hotjar’s Heatmaps revealed where users click during the signup process. This revealed a few issues that, when resolved, boosted our conversions”
Shiv Sharma
Increased conversion rate by 40%
“Heatmaps helped me identify where users spend most of their time and assess if they should be spending time there or not.”
Piriya Kantong
Achieved a 7% drop in bounced visitors
“Heatmaps showed us that very few users scroll down beyond our hero, so when redesigning our landing pages, we used this information to redesign only that section.”
Simon Tinsley
Grew revenue by 60%
“Using Hotjar’s Heatmap's we revealed a simple mistake we were making.”
Hans van Leersum
Increased clickthroughs by 11%
“Heatmaps makes insights visual and easier to understand - and it’s less time-consuming to analyze and get some quick wins.”
Gregor Doornbosch
Increased conversion rate by 28%
“We didn’t really know what people were doing on our site or how they were using our product. Hotjar helped us understand our customer better.”
Gabriela Popa
Increased sign-ups by 25%

The complete guide to heatmaps

A complete guide to website heatmaps with chapters about creating and analyzing heatmaps, case studies, practical examples, and FAQs.