Spotting user behavior trends with Hotjar: why—and how—you should do it

“What we love about Trends is watching the recordings behind the numbers to explore why a metric is up or down.”

Samuel Golden

CRO Manager at King Schools

“Trends helps us connect our metrics with user behavior by analyzing recordings and heatmaps.”

Doug Bannister

UX Designer at Titan Travel

“We use Trends to track conversions and then watch the recordings when they’re down. It helps understand what’s wrong.”

Rosario Valech

Lead UX Designer at Kitchen Center

Clicks to your main call-to-action (CTA) button vs. visitors to the page

Number of users clicking your “unsubscribe” button over time

Number of users clicking “support” on mobile vs. desktop