Learn / Guides / Intro to Trends
Spotting user behavior trends with Hotjar: why—and how—you should do it
Last updated
14 Sep 2022“What we love about Trends is watching the recordings behind the numbers to explore why a metric is up or down.”
Samuel Golden
CRO Manager at King Schools
“Trends helps us connect our metrics with user behavior by analyzing recordings and heatmaps.”
Doug Bannister
UX Designer at Titan Travel
“We use Trends to track conversions and then watch the recordings when they’re down. It helps understand what’s wrong.”
Rosario Valech
Lead UX Designer at Kitchen Center
Clicks to your main call-to-action (CTA) button vs. visitors to the page
Number of users clicking your “unsubscribe” button over time
Number of users clicking “support” on mobile vs. desktop