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⚡ Improving UX talks

Best practices: marketers and product or website owners

3 ways we used website recordings to find user issues - Pedro Bjorn

In this talk, Pedro Björn from Sportamore explains using session recordings to find user issues. What Pedro covers:

  • How to use recordings to find irrelevant functionality and content

  • What 'unusual' behavior looks like

  • Why recordings help understand what people do or don't do on a site

  • Finding bugs that slip through the cracks of usability testing

What your dog can teach you about UX - Roger Dooley

In this talk, Roger Dooley talks about UX and customer experience... using his dog as an example. What Roger covers:

  • How friction changes consumer behavior

  • Why we need to take laziness into account when designing experiences

  • If your customers have an easier choice, they will take the easy path