Defining, developing, and building a minimum viable product (MVP)

“In the early days, we had product tours, but we didn’t have anything that was remotely like a self-serve widget or a checklist. One of our customers wanted this and were considering an alternative provider that offered it at the time. So we said: look, we know we want to build this anyway, but we’ll accelerate our roadmap because we have a customer creating demand for it.”

“Today, time is more important than cost because everything is moving so quickly. Instead of thinking, ‘how can we achieve this for the lowest resource input?’ We should just think about the quickest time.”

“One of the features we were unsure of how to prioritize was audience segmentation. The MVP could launch without the audience segmentation feature. However, our customer interviews have informed our process; actually, audience segmentation is a really high priority for customers. Therefore, it’s now within scope for the MVP.”