How to prioritize your product roadmap: 4 steps for roadmap prioritization

Do you focus on really big, high-impact features, or do you prioritize getting a range of little ones done fast?

Should you invest in the platform or risk racking up more technical debt?

Is it better to prioritize features aimed at attracting new customers or satisfy the ones you already have?

Are you working on the highest business value item?

Are you delivering the necessary value to customers?

Does your work contribute to the broader business objectives?

Can you get this product to the market?