Businesses are hiring more freelancers and contractors these days, and we use our fair share at Hotjar. Freelancers can help startups scale quickly and offer fresh perspectives to established companies, and we believe in treating them well—offering competitive pay and treating them as part of the team.
Matthew MacIntosh, a freelance writer who creates online content for software and marketing technology companies (including Hotjar), believes the shift toward freelancers has worked in his favor—despite the fact that companies like Upwork and Freelancer offer a huge supply of inexpensive labor.
“Sure, someone can offer dirt cheap work, but compare $1,200 content to $300 content and the difference is obvious,” Matthew says.
To thrive in a world that is growing more and more dependent on freelancers and contractors, people like Matthew work to master industry niches and never just ‘pound out’ work. “I offer myself up as a strategic consultant, and I take the time to produce content that aligns with my clients’ goals,” he says. “This approach has given me more work than I can handle from clients who respect what I do and pay accordingly.”
Fun fact: a number of remote freelancers and contractors helped us bring this content to life, including a Thailand-based SEO consultant, a freelance writer in Colombia, and a virtual assistant in the US.