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How this ecommerce company grew 2x by making NPS their most important metric
User research
Ecommerce
“We have screens above everyone's head that can be easily seen. We have a sales team dashboard which shows your NPS, revenue, gross profit for the month. We have a marketing one to see the new leads. We have a production one to see how many orders are open, if we have any late ones, ‘what's the product NPS?’, etc. So, we do dashboards based on the different departments, and every department sees all the dashboards on the screen.”
Stefan Milev
CMO at Taylor & Hart