1) Hotjar has a standard 365-day data retention policy on all plans, including the Free Forever plan, so you can gain insights on user behavior over a long period of time. Since optimization and growth are ongoing processes, long-term data retention is ideal for teams who want to improve the overall user experience: you have the option to act on your discoveries right away, or to study and learn from trends in user behavior, helping you to decide which changes to make, and where or when to make them.
Mouseflow’s data retention starts at one month and extends as you upgrade your plan (12-month data retention begins at the Enterprise level). This is enough for teams that are interested in observing user behavior and monitoring visitors’ actions over a short period of time: you can take immediate action on issues and blockers that customers are experiencing.
2) Hotjar answers multiple questions for multiple team members right from the start. From Hotjar’s Free Forever plan and onward, the number of team members you can share insights with is unlimited. Team members can be grouped together for different projects or products; Hotjar is beneficial to all teams, including UX and CRO professionals, marketers, and analysts.
Mouseflow identifies their product as a tool primarily for marketing teams; by limiting the number of users that can access the tools, Mouseflow’s software can answer the questions of only one user until you upgrade to the Growth plan (Mouseflow’s second-tier business plan).