Mobile traffic has skyrocketed over the past few years, making up more than half of all global internet traffic in 2018. In fact, Forrester’s 2018 Retail Wave found that smartphones were involved in more than $1 trillion (USD) worth of retail purchases in the U.S. alone.
What’s even more impressive is that, in over one-third of all U.S. retail transactions, consumers used smartphones at least once throughout their customer journey—for things like product research, cost comparisons, and purchasing. The bottom line: you can no longer afford to focus on desktop traffic alone.
One important additional thing to note. Desktop users are significantly more likely to convert than mobile ones, so boosting traffic alone when it comes to sending more visitors from mobile to your homepage or landing pages likely won’t have the same effect as boosting desktop traffic. This is where mobile conversion optimization comes in: with the right approach marketers can improve mobile traffic and ensure that traffic converts more effectively. Below we discuss how Time4Sleep did exactly that.