How to create a simple, accurate user persona in 4 steps without leaving your desk [template + example]

"Administrators are asked to do the impossible on a day-to-day basis. This includes securely handling permission slips and forms from parents, recreating files whose sources have been lost, and sending out information from teachers to parents. They proofread all these documents to ensure the school is portrayed professionally. When text or dates need to be changed, they do it.”

"With all the changes said and done, we've cut our original error rate in four, which is huge. We increased our NPS by +1%, which isn't huge, but it means that of the users who received a file, they were still slightly happier than before, even if they didn't notice that anything special happened at all.”