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Design a better shopping cart UX (and skyrocket sales) in 8 simple steps
Last updated
13 Dec 2022Andrew Haehn
Operations Director Materials Market
Asking for a phone number (unless you use it for delivery notifications, it can go!)
Separate fields for first and last names: it may seem insignificant, but even one extra click can make all the difference
Enabling checkout without registration: mandatory signup is one of the biggest contributors to cart abandonment during checkout
Introducing an address finder so customers can just type their house number and zip code instead of their whole address