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Chapter 6: 4 steps to launching your SaaS product and getting traction

Best practices: marketers and product or website owners

Last updated

21 Jan 2022
"Underestimating the competition is why Snap’s growth flattened and its stock dipped below its Initial Public Offering (IPO) price. It’s what led Yahoo and Microsoft to lose web 1.0 to Google, and Apple to lose the voice-assistant game to Amazon."
Dan Kaplan
Founder at Exponents

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