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30+ free and editable product roadmap templates (and how to get the most out of them)
Product roadmaps help align teams and stakeholders around a top-level plan that shows how a product will evolve from its current state into the company’s future vision.
There are so many ways to organize a product roadmap, and it can be hard to know where to start—that’s where templates can help you save time and iteratively learn what to include (and leave out) of yours.
In this guide, you’ll find the best free product roadmap templates organized by type and tool. Skip to the templates you need:
Your product roadmap starts with user insights
Hotjar Heatmaps, Recordings, Feedback, and Surveys help you build a better product roadmap by putting users first.
9 free product roadmap templates by type
There are countless types of product roadmap, each with different layouts and elements, and plenty of overlap between them. But it all boils down to whether you'll use your roadmap to:
We’ve organized the following example templates into these two main groups, so you can pick the category that best suits your team’s product goals.
5 agile product roadmap templates
Agile product management requires teams to be flexible and focused on short sprint goals and outcomes so they can adapt to customer feedback and an ever-changing market.
Agile roadmap templates are generally used to communicate the overall product strategy, rather than to plan the rollout of specific features.
Here are some example templates:
1. Lucidspark
Lucidspark’s GO (goal-oriented) product roadmap template, designed by agile product management expert Roman Pilcher, maps out key product goals and how they will be achieved.
2. Figma
Figma’s agile product development roadmap template is split into editable ‘workstreams’ that you can use as goals, themes, or scrum teams.
3. Todoist
Todoist’s Kanban product roadmap template has columns for ideas and tasks (to-do, doing, and done).
4. Mural
Mural’s strategy product roadmap template provides a framework to strategically plan how to add user value in different product development stages.
5. Zapier
Zapier’s product vision roadmap template is an editable PDF that helps teams ideate future opportunities by starting with the product vision and goals.
4 feature and release roadmap templates
Feature and release roadmaps chart the development and release of product features, so templates need to focus more on clear timeframes and feature descriptions.
Here are some examples:
1. Airtable
Airtable’s product planning roadmap template displays releases as a Gantt chart, board, or calendar.
2. Slite
Slite’s product roadmap template visually maps areas of focus for teams across a timeline.
3. Zapier
Zapier’s Now/Next/Later product roadmap template is an editable PDF that helps teams plan if releases need to be worked on right now, soon, or in the future (note: agile teams sometimes also use this layout—we told you there’s some overlap!).
4. ClickUp
ClickUp’s public roadmap template has three views: doc, list, and timeline, helping you share feature releases publicly.
20+ free product roadmap templates for popular tools and software
You’re probably already using a few of the most popular product tools to manage your day-to-day work. The product roadmap templates below are organized by tool to make your life easier—but if you want to try something new, all the product roadmap tools and software in this list have free plans, so you can play around with each template without paying for a subscription.
1. Trello product roadmap templates
Trello is a freemium project management tool; their official product roadmap template is a 4-column board with a focus on feature ideation and prioritization over planning.
💡 Pro tip: you can copy any public Trello board to use as the template for your roadmap. Log in to Trello, view the board you want to copy, then click Show menu > More > Copy board. You can even copy Hotjar’s public product roadmap if you like!
Trello’s basic product roadmap template
Our public product roadmap. Use it as a Trello roadmap template!
2. Notion product roadmap templates
Notion is a freemium project management tool that works in browsers and as a desktop app.
Notion’s free roadmap template is set up in a Kanban layout with columns for to-do, doing, and done tasks. Clicking on a card opens up more information, including its priority and the product manager and engineers assigned to the task.
💡 Pro tip: you can duplicate some public Notion boards to use as the template for your roadmap. Log in to Notion, view the page you want to copy, then click the “Duplicate” button in the top right. For example, try making a template from KanbanMail’s public product roadmap on Notion.
Notion’s Kanban board roadmap template
Feature details on Notion’s roadmap template
How to duplicate public Notion boards to create your own product roadmap templates
3. Confluence product roadmap template
Confluence is a freemium collaboration tool from Atlassian. Insider insight: the Hotjar product team uses Confluence to keep company docs and product roadmaps in one place.
Confluence’s product roadmap template is organized into sections with a team mission and project information at the top, followed by a roadmap overview calendar and a detailed quarterly roadmap. It can also pull tasks in from Atlassian’s project management tool, Jira.
Confluence’s product roadmap template starts with a team mission statement
Confluence’s detailed quarterly roadmap template
4. Asana product roadmap template
Asana is a freemium work management platform; their product roadmap template displays tasks as a board, timeline, or calendar, ready for sharing with stakeholders.
Asana’s product roadmap in task view
A real example of Asana’s product roadmap used by Holistics, a BI platform
5. Miro product roadmap template
Miro is a freemium visual collaboration platform. Miro’s product roadmap template is split into colored rows to be used for themes or different products (known as a portfolio roadmap). The numbered columns can be edited to become your chosen timeframe (quarters, months, sprints, etc).
You can collaborate with other team members to create the roadmap and share the finished product by link to anyone (even those without a Miro account).
6. Airtable product roadmap template
Airtable is a freemium low-code app creation platform.
Airtable’s product roadmap template has a main column for each product feature and additional columns for associated OKRs (objectives and key results), effort score, status, dates, description, and tagged team members. You can also toggle the roadmap to view it as a calendar.
Airtable’s product roadmap template viewed as a board
Airtable’s product roadmap template viewed as a calendar
7. Figma product roadmap templates
Figma is a freemium collaborative interface design tool. Figma’s agile roadmap template organizes rows into workspaces (you can use them for sprints, tools, themes, or goals), and monthly columns, to give you an overview of when updates are planned to roll out.
Figma also hosts many user-created templates—have a look at the community roadmap templates to see the different types of roadmap you can create with the tool. For example, Figma user Setproduct created a Gantt chart roadmap template.
8. ClickUp product roadmap template
ClickUp is a freemium project management app; their roadmap template can display your tasks as a list, calendar, board, or Gantt chart. Rather than being a standalone roadmap, ClickUp’s template works best if you’re already using the tool to manage projects.
9. Product roadmap templates for Microsoft PowerPoint
PowerPoint, Microsoft’s slide presentation software, hosts several free PowerPoint roadmap templates, including:
These slide designs will work well if you’re creating a presentation in PowerPoint and need to add a roadmap page to illustrate your product’s direction.
10. Product roadmap templates for Microsoft Excel
Excel, Microsoft’s spreadsheet software, hosts several free Excel roadmap templates, including:
All of Excel’s free templates include a worksheet for entering data, which automatically updates the visual roadmap.
Some of Excel’s free roadmap templates
Excel’s templates convert worksheet data into visual roadmaps
11. Product roadmap templates for Google Sheets
There are many free product roadmap templates available for Google Sheets, Google’s online spreadsheet editor, including these ones created by FeatureUpvote:
Log in to your Google account and make a copy (File > Make a copy) of a template to start using it.
12. Canva product roadmap templates
Canva is a freemium graphic design platform. Canva’s product roadmap template has a simple board layout and contains columns for each quarter, while tasks are sorted into rows for separate teams.
Canva also has a repository of hundreds of alternative roadmap design templates for your next presentation (fair warning: most of them take roadmap literally).
A quarterly product roadmap template for Canva
Many of Canva’s free roadmap templates look like, well, roads
13. Lucidchart product roadmap template
Lucidchart is a freemium diagramming application. Lucidchart’s free product roadmap template uses an agile board layout, with timeframes and epics in columns and rows to assign tasks by team.
14. Mural product roadmap templates
Mural is a freemium digital whiteboard tool and collaboration platform. Mural’s annual product roadmap template has a column for each month, with rows that can be divided into projects, goals, or teams.
Mural also created a quarterly roadmap template if you prefer to plan for the more immediate future.
15. Monday.com product roadmap template
Monday.com is a freemium project management platform; their product roadmap template is flexible and detailed, pulling data from projects you’ve already planned using the tool.
You can toggle between different layouts to view tasks as a table, Gantt chart, calendar, timeline, Kanban board, or chart.
So you chose a template, now what?
By now, you should have found a free product roadmap template that looks and functions the way you need it to. But before you start filling it in, you must lay your roadmap’s foundations by understanding your users and what’s happening in your product.
Analyzing data helps you make decisions which are informed and free from bias. Our users’ experience with the app drives not only improvements but also lays the foundation for our product roadmap.
Some quick ways to make a big impact:
Add a Heatmap to see which elements of your product are getting attention and which are getting ignored
Start tracking Recordings to find areas of your product that might be causing frustration
Create a Survey and ask users what’s working (and missing) from your product
Add a Feedback widget to your product pages so your door is always open to user feedback (with annotations!—click the red feedback tab on the right to try it for yourself)
Your product roadmap starts with user insights
Hotjar Heatmaps, Recordings, Feedback, and Surveys help you build a better product roadmap by putting users first.