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When you’re deep at work in Hotjar insights—for example, discovering through session recordings that visitors are rage-clicking or quickly bouncing away from a new landing page—you need an easy way to share learnings with your team so you can work together to resolve issues and give your visitors a better experience.

In this piece, we show you how your remote team can use Hotjar together to better understand your users and improve their user experience (UX). We cover:

3 ways to share Hotjar insights with your team when working remotely [with 6 examples]

Hotjar can help you learn about your customers from your customers—and we make it easy for you to share your insights and work collaboratively with your team, no matter where you are in the world.

When your team can understand how and why people behave the way they do on your site, you can start focusing on your visitors’ needs and discover which changes need to be made to improve the customer experience (CX).

Here’s how:

  1. Research and analyze: use heatmaps to visualize customer behavior
  2. Save time: share Hotjar Recordings with your teams
  3. Keep learning: use on-site surveys to deepen customer understanding

1. Research and analyze: use heatmaps to visualize customer behavior

Heatmap data visualization
The data on the left is the same as that on the right—but one is much easier to understand.

Hotjar Heatmaps are a powerful way to understand what users do on your website: where they click, how far they scroll, and what they look at or ignore. A heatmap is a visual representation of numerical page click data where values are depicted by color, making it easy to visualize and understand behavior at a glance.

For remote teams, heatmaps are easily shareable to keep everyone up to speed on how people are using your site, and where you need to make changes.

💡 Pro tip: prerecorded videos are the perfect way to asynchronously bring your team up to speed and align on what matters most so you can make the right changes for your users.

When you find a goldmine (or even a golden nugget) of insight in Hotjar and you want to share it with your remote team, you don’t have to set up a virtual session or meeting: you can record a quick Loom or Soapbox video and share your screen while you talk about the insights you’ve found. Loom even gives you a nifty little pointer so you can highlight things like a pro (you’ll impress everyone and save time).

Louis on Loom
Louis from the Hotjar marketing team shared a heatmap with Loom to update us on improvements to our pricing page

Add your insights to collaborative whiteboards (an example from Tyk)

hotjar heatmap miro board session
An example of a Miro board for a timed heatmap feedback session

Tools like heatmaps and online whiteboards work incredibly well together to bring information to life and maximize its value by making it visual—particularly when your team is not all in the same place.

Viola Marku, a UX Researcher at Tyk, shares Hotjar insights with her team with the help of Miro, an online whiteboard and collaboration tool (we’re big fans of Miro at Hotjar, too):

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Many teams at Tyk run weekly workshops for website improvement projects. Viola’s Miro boards are prepared with background information on the project, as well as an important section on insights, which is where Hotjar Heatmaps come in:

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Bringing heatmap insights into a collaborative session like this also helps Viola align the Tyk team on user-facing challenges and opportunities:

viola-marku-tyk.jpeg

Annotate and share heatmap insights with your teams (like Rebrandly does)

heatmap screenshot annotation
How Rebrandly shares annotated heatmaps with their team

Hotjar Heatmaps are great for measuring a new element’s performance and understanding how your users are interacting with it. If you’re testing a new element on your site, for example a new call to action (CTA), a heatmap will show you how visitors are responding to it, and will reveal whether additional changes need to be made.

When it comes to sharing heatmap insights, raising awareness is as easy as taking a screenshot of your heatmap, annotating it, and sharing it with your team. Take a leaf out of Rebrandly URL Shortener’s book. Davide De Guz, Founder at Rebrandly, told us how he quickly downloads and shares heatmaps:

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Use heatmaps for design research (an example from Buffer)

what is a heatmap
An example of a scroll map (left) and a move map (right)

If you’re working on a remote design team, this section is for you. We reached out to Buffer's fully distributed team for some Hotjaring tips; Julia Jaskólska, their graphic designer, told us about the value of getting insights from Hotjar into how visitors act when her colleagues are not around:

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At Buffer, most of the collaboration on design projects happen in Design Briefs, which are Dropbox Paper documents that work as a hub for all the collaboration that happens on the project—both asynchronously and during organized sessions.

In the Design Brief, the team asks questions like “What problem are we solving?” and “Why is it important for our customers?” The defined problem is followed by an extensive research section, which includes observational research, customer interviews, metrics, and UX design feedback. Hotjar’s Heatmaps are often one of the very first elements brought up in the research phase, when other teammates hop into the document to share their observations and conclusions.

This research and preparation method provides Julia and the team a lot of confidence to launch their projects, and Hotjar Heatmaps continue to provide insights after they’ve published changes too, so Buffer can monitor their success metrics.

❗️ As a bonus, the Buffer Design team has shared a full Design Brief template for you to make use of. We recommend adding your heatmap analysis data in the ‘Research Notes’ section.

design brief header

2. Save time: share Hotjar Recordings with your teams

Example of a Hotjar recording

Hotjar Session Recordings (aka session replays) are renderings of actions taken by real visitors as they browse your website. Recordings capture mouse movement, clicks, taps, and scrolls across multiple pages on desktop and mobile devices, and help you understand how users interact with your website. You can use what you learn from session recordings to fix issues, optimize UX, and ultimately improve conversion rates.

When you’re working remotely, Hotjar Session Recordings make it easy to tag important moments to share with your team. Being able to quickly share insights from recordings saves your team time while you learn more about the customers’ journey together.

Share and analyze recordings with your team (like Beamer does)

recording beamer homepage
A still from a session recording of Beamer’s homepage

When you’re working remotely, it’s important to have the right tools in place that help coordinate your efforts to build a better product and better business. The team at Beamer is spread across three different continents, and they use Hotjar Session Recordings to align their team on user-facing challenges and opportunities on a weekly basis.

Their goal with session recordings is to see how users interact with the in-app onboarding process and certain landing pages so they can learn (from real visitors) how to improve the onboarding process and increase conversion rates.

The Beamer UX team’s method to get the most out of recordings goes like this:

  • Once per week, the product and UX team have a virtual call to screen 10-20 Hotjar Recordings. While the recordings are playing, user behavior patterns are noted and potential improvements are logged. No one watches the recordings beforehand, preferring the spontaneity of watching them for the first time live as a team.
  • The Beamer team focuses on specific elements during these sessions. For example, watching only sessions where new users are experiencing product onboarding.
  • Consistency is key: they never skip their weekly Hotjar call. Reviewing recordings is critical to identify where users are getting stuck—whether that be in onboarding, account set-up or upgrade, or anywhere else on their site or app.
  • Recordings are used as an objective, user-focused way to scope improvements to UX, and replaces the UX team’s opinions with data to drive decisions.
Mariano-Rodriguez-Colombelli-beamer.jpeg

Note: we’re fans of Beamer ourselves, and use it for our product updates.

Show-and-tell sessions with Hotjar Recordings [for product and engineering teams]

Hotjar has been fully distributed from day one, and we’ve developed our own ways to collaborate. Kacper Sokołowski, a front-end engineer on our Activation squad (the team that works on Hotjar’s product onboarding), explains how the team uses recordings to better understand Hotjar’s users:

kacper hotjar

Here’s a sample agenda you can use to run session recording workshops in your calls with your engineering teams:

  1. Have every person in the team select a product experiment you’re running
  2. Watch recordings of users experiencing the product in that experiment variant for 20 minutes
  3. While watching the recordings, make notes about what you notice: overall observations, bugs, pain points, or blockers that the user seemed to experience (use tagging and sharing features to make this even easier with Hotjar Recordings)
  4. Have every member of the team present for a maximum of 5 mins each about their findings
  5. The output of the meeting: a document with an analysis of the user-facing experience on all the products you’re currently running

3. Keep learning: use on-site surveys to deepen customer understanding

onsite feedback allplants
An on-site Hotjar survey on vegan delivery service allplants’ website.

On-site surveys (aka on-page surveys or feedback polls) are small, slide-in customer surveys that let you ask questions and collect feedback directly from the people who are visiting your site. Hotjar's on-site surveys can be triggered at specific moments (e.g., after 20 seconds from arriving on a page or after clicking on a specific button) and customized by color to match your brand.

If you’re on a remote team, sharing insights from an on-site survey is an efficient way of getting everybody on the same page about what’s important to your customers right now and what actions you need to take to improve their experience.

Share insights from on-site surveys with your team via Slack

Our Senior Editor Fio runs multiple surveys across our website to get a better understanding of our users and customers, their needs and issues, and their likelihood to recommend some of our tools. Her favorite way to share results with the team is taking screenshots of the Hotjar dashboard and simply attaching them to a Slack chat:

polls sharing slack
Fio sharing the results of a net promoter score survey
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Pro tip: on-site surveys that are shown just before users abandon your site (also known as exit surveys) are a powerful method for gathering customer feedback at a critical moment in their journey through your site.

This cheat sheet from CRO agency Conversion Rate Experts will help you discover common answers to popular exit survey questions, and the types of action to take.

hotjar cheat sheet cre
A cheat sheet from Conversion Rate Experts—click ↑ to download!

The cheat sheet goes over:

  • Questions to ask in Hotjar exit surveys on different types of pages: homepages, product pages, and registration pages
  • The hidden meaning behind some of the most common survey responses
  • How to address objections to maximize your profits and optimize your visitors’ experience

We hope this guide has given you some inspiration to help you get the most out of analyzing user behavior—wherever your team members may be.

This piece was a tag-team effort by Alex Jost, Hotjar’s Product Writer, and Tawni Sattler, Hotjar’s Content Writer. Go team!

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