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Experimentation examples ⚡
The world is changing, so are your customers - Lauren Brennan
Lauren Brennan, Optimizely’s Product Marketing Manager, explains how COVID-19 has changed the ecommerce landscape and who shops online. Lauren talks about how experiments can help you deliver great experiences to your customers (both old and new).
What Lauren covers:
Examples of experiments you can run to improve the
What to do when you don’t have historical data to drive your changes
Whether customers are open to change during this current climate