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Experimentation examples ⚡

Best practices: marketers and product or website owners

The world is changing, so are your customers - Lauren Brennan

Lauren BrennanOptimizely’s Product Marketing Manager, explains how COVID-19 has changed the ecommerce landscape and who shops online. Lauren talks about how experiments can help you deliver great experiences to your customers (both old and new).

What Lauren covers:

  • Examples of experiments you can run to improve the


  • What to do when you don’t have historical data to drive your changes

  • Whether customers are open to change during this current climate