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6 essential marketing funnel tools and software

You’ve rolled out an amazing product, but how do you determine whether your marketing funnel is targeting your ideal users and getting them to convert into loyal customers who adopt your solution?

Creating a solid marketing funnel is a key part of your conversion and product-led growth strategy, helping you identify and optimize key customer touchpoints—from your website’s landing pages to blog posts—to deliver an amazing user experience (UX) and journey.

Last updated

29 Aug 2022

We’ve curated a list of the top marketing funnel tools out there, including several examples that will help your company achieve in-depth knowledge of your customers and the different steps in their user journey.

Ready to discover how marketing funnel tools help your business grow?

Hotjar’s product experience insights tools help you create successful marketing funnels that satisfy your customers at each stage of their journey

How can marketing funnel tools benefit your customers and your business?

Having a solid marketing funnel is key to understanding the best way to sell your product or service to your customers. But the ideal marketing funnel takes time to design, test, and perfect. 

Marketing funnel tools can take away the guesswork from designing your customer journey, and get you quickly to a funnel that works for your users and your business. 

You can use marketing funnel tools to help you:

  • Design and build a marketing funnel

  • Create an optimized customer experience

  • Understand the success of your funnel with metrics and insights on customer behavior

  • Increase leads

  • Get higher conversion rates

  • Move customers more quickly and efficiently through the funnel

Marketing funnel tools allow business owners the opportunity of scaling their business while offering a fully automated and instant product to their customers. Building a funnel takes time and skill to build the right level of conversion and automation. You don’t want to launch a new funnel that you haven’t tested or built on the fly.

Christopher Thompkins

6 marketing funnel tools that can help your team

The tools you choose to help you implement your marketing funnel will depend on where you are in the process of setting up your website and marketing funnel. 

Some tools offer a complete solution, helping you create a marketing funnel and design web pages relevant to each stage of the customer journey. Others are best for businesses that already have a website and marketing funnel in place, and need data on how well it’s performing so they can optimize their marketing funnel and find out where there might be gaps.

Let’s take a look at 6 marketing tools and where they fit in the process.

1. PlusThis

PlusThis is a toolkit that automates many marketing processes, including marketing funnels. It helps teams create, publish, and promote content, and build their brand.

The Sales Funnel Automator brings leads into your funnel by enabling registration and follow-up for webinars, giving users resources to create evergreen content, and syncing with Facebook so that you can reach potential customers with relevant ads.

One big advantage of PlusThis is its price point—it’s fairly economical, especially the lite plan. This is ideal for smaller organizations looking to get started with their marketing funnel design who need a jumping-off point. However, users report that PlusThis tutorials are a bit dated, and the help content should be refreshed.

#PlusThis can help automate your marketing processes 

Source: PlusThis
PlusThis can help automate your marketing processes Source: PlusThis

2. Hotjar

Hotjar is a powerful platform for understanding your customers and how they behave on your site, giving you insights into what they need and how they feel.

Hotjar’s Heatmaps, Surveys, Feedback, and Recordings tools are especially useful for truly understanding your customers’ journeys and how they interact with your site. You can see firsthand what users experience as they explore your platform and directly ask them for feedback on what needs to be improved. 

This is especially useful for users in the middle or bottom of the funnel who are getting close to converting, but still drop off. Hotjar can help you dive deeper into funnel analysis and learn what’s stopping those potential customers from proceeding further.

Hotjar offers a free Basic plan, along with paid-for Plus, Business, and Scale options, so you can choose the plan that’s best for your organization.

#Hotjar Heatmaps show you key engagement areas on your website and CTAs, so you know what to improve.

Source: Hotjar
Hotjar Heatmaps show you key engagement areas on your website and CTAs, so you know what to improve. Source: Hotjar

3. Kajabi

Kajabi is a SaaS-based platform that can help you generate interest in your product or service and convert it into sales and new customers. With no-code, fully integrated landing pages, you can achieve a professional website experience with minimal setup.

A few notable features of Kajabi include built-in shopping carts, email reporting, and customized promotional offers. They also offer marketing funnel templates that can help your team get started if you’re never made one before.

Kajabi is useful for top-of-the-funnel campaigns that are focused on bringing in new interest or first-time viewers to your website. However, it is on the pricier side compared to other options, so it might not be the best choice for startups or companies with tighter budgets.

#Kajabi’s integration helps you set up an interactive site using marketing funnel templates

Source: Kajabi
Kajabi’s integration helps you set up an interactive site using marketing funnel templates Source: Kajabi

4. Systeme.io

System.io is an all-in-one marketing software tool for online businesses that includes:

  • A funnel builder

  • Dropshipping services

  • An autoresponder

  • Business automation

It takes less than a minute for you to build a marketing funnel and landing page using the funnel builder tool, and it also has an email marketing tool and blogging capabilities.

One benefit of Systeme.io is that you can have all your marketing tools on one platform rather than having one tool for funnel building and another for emails. 

This tool is designed to be user-friendly, and it’s affordable with both free options and paid subscriptions. This is ideal for startups who need to use lots of different tools, but don’t have a large enough budget to subscribe to several products. However, Systeme.io doesn’t have live support, so you’ll need to rely on written help content for troubleshooting.

#Systeme.io includes analytics that help you track your marketing funnel and sales performance

Source: Systeme.io
Systeme.io includes analytics that help you track your marketing funnel and sales performance Source: Systeme.io

5. Zendesk Sell

Zendesk Sell primarily targets customers who need to create sales funnels, but the tool is also capable of helping your team create and manage your marketing funnels. As a CRM platform, it helps you get full pipeline visibility and contextualize where users are in the SaaS marketing funnel. 

Zendesk Sell brings all your customer information onto a single platform, so your team can manage leads, contacts, and account information and refine the marketing funnel with up-to-date data. This tool is very useful for the middle and bottom of the funnel because it can shine a light on where users are leaving your website and help you make changes accordingly. It’s also available as a mobile app, unlike many competitor products.

Zendesk Sell pricing plans vary depending on your team’s size and needs. Since this product is more geared towards sales teams, it might not be the right choice for every marketing department, but its features are still useful and relevant.

#Zendesk Sell can help you manage users who are coming into your marketing funnel and learn more about them

Source: Positiveedge.net
Zendesk Sell can help you manage users who are coming into your marketing funnel and learn more about them Source: Positiveedge.net

6. ClickFunnels

ClickFunnels is a well-known funnel tool that is geared specifically toward helping businesses create and refine marketing funnels. This is ideal for teams who already have established platforms for other needs and are looking for a highly-focused standalone tool. It’s easy to use and has detailed help content for guiding users through each step of the marketing funnel process.

The platform also has a drag-and-drop webpage editor, smart shopping cart features, and email and Facebook marketing automation. While funnel creation remains a central pillar of the product, its other features help flesh out the customer journey map, especially at the middle and bottom of the funnel.

One downside of ClickFunnels is its pricing, which is higher than most of its competitors.

#ClickFunnels helps you create landing pages, build your funnel, and track funnel performance

Source: Millionify
ClickFunnels helps you create landing pages, build your funnel, and track funnel performance Source: Millionify

Choosing which marketing funnel tool is right for your team

When choosing a marketing funnel tool, it’s important to find one that best helps you understand the customer experience and learn where users are losing interest or dropping off a page. Then, you can design or update your funnel and use a product-led growth strategy to boost customer interactions and increase your conversion rate.

Consider your team’s size, budget, and existing tech stack when making your selection, and find a product that allows for continuous data gathering and improvements to your funnel. If you keep your team and users in mind when you choose your marketing funnel, you'll be able to make a more informed decision.

Ready to discover how marketing funnel tools help your business grow?

Hotjar’s product experience insights tools help you create successful marketing funnels that satisfy your customers at each stage of their journey.

Frequently asked questions about marketing funnel tools