💡 Keep in mind: sometimes marketing funnels and conversion funnels are thought of as interchangeable, but it’s important to understand the subtle differences between them.
Marketing funnels generate leads: they attract prospects at the top of the funnel, and help marketers measure and track efforts to engage and convert prospects in the middle and bottom of the funnel.
Conversion funnels generate sales: they capture the customer journey from awareness to conversion, which could mean buying a product, completing a form, signing up to a list, or another type of micro-conversion.
👉 Read more: learn how to optimize your ecommerce conversion funnel for the nonlinear customer journey.