Either as a consumer or an online business owner, you’ve experienced the ecommerce customer journey.
As a consumer, you came, you saw, you purchased.
As an online business owner, you watched prospective customers come, and see, and purchase—or you watched them exit your site, leaving you with burning questions, like:
Why did that customer abandon their shopping cart?
Did this person not find what they were looking for?
What changes do I need to make to my site to increase conversions?
How can I learn from these customers’ actions on my site?
In this piece, we show you a few quick ways to help you find some of the answers. To keep this practical, we’ll use real examples from designer furniture store MADE.com, whose Head of Digital Experience, Spencer Wong, wanted to improve the experience for MADE customers across each stage of their online journey.