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Ecommerce surveys ⚡

Best practices

When your web analytics doesn’t tell the whole story - Spencer Wong

Spencer Wong, Digital Experience at MADE, explains how he used on-site surveys to go beyond MADE’s web analytics and uncover the real reason behind a low-converting product.

What Spencer covers:

  • Why web analytics data can be misleading on its own

  • How



    complement web analytics to give you greater insight

  • Why you should collect data from both prospective and current customers