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Landing pages and segmentation ⚡

Best practices: marketers and product or website owners

Landing pages and Facebook ads - Jonathan Naccache

Jonathan Naccache from Webistry explains why marketers should apply audience segmentation not just to their ads, but to the landing page(s) the ads drive people to.

What Jonathan covers:

  • The importance of creating targeted messaging on your landing pages

  • How to use landing page pixels to create custom audiences on Facebook