When you are ready to create heat maps for your website, you only need two things: specific heat map generation software to collect the data for you, and a clear idea of which page(s) you need to analyze. Let’s take a look at both.
To get a heatmap of any site page you are interested in, you will need to use a heat mapping tool like Hotjar to collect and render the data for you. And if you are new to Hotjar, no problem: there is a free trial you can choose if you just want to test it out.
Here's what you do:
Once your script is installed and verified, you are five minutes away from your first heatmap. Here are the steps you need to take to get your first heat map up and running:
Once your heatmap is live, you need to wait for people to visit your page so Hotjar can start recording their clicking, tapping, swiping, and scrolling behavior.
It only takes one person to visit the page for Hotjar heatmaps to start working—but of course, data based on just one visitor might not be very useful.
As more and more data gets recorded, Hotjar generates the heatmap visualization for the page. From within the interface, you can toggle between the three types of heatmap—click map, move map, and scroll map—and also select the device you’d like to see a heat map report for: